Go-To-Market Strategy
Clarify your ideal customer profile, positioning, messaging, sales approach, and commercial priorities with a practical strategy for gaining traction in the U.S. market.
HaGesher Group helps Israeli companies enter and grow in the U.S. through strategic partnership, go-to-market, recruitment, and talent advisory support. From clarifying market positioning to building culturally aligned American teams, we help founders and leadership teams reduce hiring risk, improve communication, and turn ambitious expansion plans into practical commercial execution across the American market.
Integrated consulting, recruitment, and go-to-market support for Israeli companies entering or scaling in the U.S. market.
Clarify your ideal customer profile, positioning, messaging, sales approach, and commercial priorities with a practical strategy for gaining traction in the U.S. market.
Identify and place leadership talent across sales, marketing, client success, and other critical functions through candidate profiling, targeted sourcing, and strategic talent acquisition.
Support Israeli startups expanding to America with candidate sourcing, vetting, placement, and culturally informed recruitment guidance for building effective U.S. teams.
Build high-performing teams aligned with your company’s goals through structured interviews, profile calibration, competency assessment, and attention to cultural fit.
Align growth plans, talent needs, processes, and metrics so founders and U.S. operators can pursue expansion with clearer priorities and stronger execution.
Translate complex technology and business value into compelling stories that support customer communication, business development, and U.S. commercial growth.
Entering the U.S. requires more than a market plan. HaGesher Group connects go-to-market strategy with the people, messaging, and execution needed to build traction. We help Israeli founders define commercial priorities, communicate value clearly, and recruit American talent with both functional competency and cultural alignment in mind. The result is a more coordinated approach to U.S. expansion, from first planning through ongoing growth.
Explore how strategic hiring, clear storytelling, and focused go-to-market guidance support cross-border growth.
"Exceptional Headhunting Service I had the privilege of working with Ben over 18 months. Ben rapidly and efficiently built our marketing, client success, and sales teams. Beyond headhunting, Ben emerged as a valuable thought partner, providing insights into talent acquisition. I highly recommend Ben. If you seek results and strategic..."
"We worked with Ben and his group recently, and I could not ask for a better partner. Ben was quick and professional, and always available. What most impressed me is the high level of candidates Ben provided, based on the profile we agreed upon at the beginning of the search...."
"Ben is a very dedicated recruiter that spend a good amount of time to understand the customer needs. By analyzing the fine details of the needed candidates he always managed to get a good list of them that usually ends up by hiring one. Highly recommend to work with Ben."
"Ben provided exceptional placement and HR services for our company. He demonstrated remarkable expertise in identifying top talent and seamlessly matching candidates with our specific needs. Ben's professionalism, dedication, and keen understanding of our industry made the entire hiring process efficient and successful. I highly recommend Ben for any organization..."
"Exceptional Headhunting Service I had the privilege of working with Ben over 18 months. Ben rapidly and efficiently built our marketing, client success, and sales teams. Beyond headhunting, Ben emerged as a valuable thought partner, providing insights into talent acquisition. I highly recommend Ben. If you seek results and strategic..."
"We worked with Ben and his group recently, and I could not ask for a better partner. Ben was quick and professional, and always available. What most impressed me is the high level of candidates Ben provided, based on the profile we agreed upon at the beginning of the search...."
"Ben is a very dedicated recruiter that spend a good amount of time to understand the customer needs. By analyzing the fine details of the needed candidates he always managed to get a good list of them that usually ends up by hiring one. Highly recommend to work with Ben."
"Ben provided exceptional placement and HR services for our company. He demonstrated remarkable expertise in identifying top talent and seamlessly matching candidates with our specific needs. Ben's professionalism, dedication, and keen understanding of our industry made the entire hiring process efficient and successful. I highly recommend Ben for any organization..."
"Exceptional Headhunting Service I had the privilege of working with Ben over 18 months. Ben rapidly and efficiently built our marketing, client success, and sales teams. Beyond headhunting, Ben emerged as a valuable thought partner, providing insights into talent acquisition. I highly recommend Ben. If you seek results and strategic..."
"We worked with Ben and his group recently, and I could not ask for a better partner. Ben was quick and professional, and always available. What most impressed me is the high level of candidates Ben provided, based on the profile we agreed upon at the beginning of the search...."
"Ben is a very dedicated recruiter that spend a good amount of time to understand the customer needs. By analyzing the fine details of the needed candidates he always managed to get a good list of them that usually ends up by hiring one. Highly recommend to work with Ben."
"Ben provided exceptional placement and HR services for our company. He demonstrated remarkable expertise in identifying top talent and seamlessly matching candidates with our specific needs. Ben's professionalism, dedication, and keen understanding of our industry made the entire hiring process efficient and successful. I highly recommend Ben for any organization..."
A culturally fluent partner for Israeli companies hiring and going to market in America.
Bridge Israeli and American business cultures, communication styles, expectations, and hiring priorities with greater clarity.
Combine recruitment, executive search, storytelling, coaching, advisory, and go-to-market expertise through one strategic partner.
Access a network spanning AI, software, semiconductor, defense, medical devices, and broader go-to-market functions.
Use discovery, profile calibration, targeted sourcing, structured interviews, and reference validation to reduce hiring risk.
Experienced advisors bridging Israeli companies and American growth opportunities.
Chief Executive Officer; Co-Founder; SHRM-CP
Ben Gross is the Chief Executive Officer and co-founder of HaGesher Group, bringing a proven track record as a seasoned headhunter specializing in identifying top-tier global talent for startups. He holds a SHRM Certified Professional (SHRM-CP) credential, reflecting his deep expertise in human resources and talent strategy. Ben focuses on helping Israeli companies successfully hire and go to market in the United States, guiding founders through the complexities of cross-border recruitment. His approach combines rigorous candidate screening with a keen understanding of cultural alignment between Israeli teams and American hires. Based in New York, Ben leverages his network across AI, software, semiconductor, defense, and medical device industries to connect clients with exceptional leadership and go-to-market talent, ensuring every placement supports long-term business growth.
Co-Founder; Go-to-Market Expert
Francesca Gross is a co-founder of HaGesher Group and a visionary go-to-market expert dedicated to helping startups translate their technology into memorable, compelling stories. She specializes in narrative strategy, business development, and product-market fit analysis for Israeli companies entering the American market. Francesca's expertise was recently showcased when she moderated the 'From Pilot to Revenue' panel at Atlanta AI Week, discussing how startups can convert AI pilots into sustainable revenue. She works closely with founders and executives to align growth plans with talent acquisition, operational processes, and measurable metrics. Passionate about bridging cultural and communication gaps between Israeli and American business practices, Francesca is committed to empowering her clients with the strategic insight and storytelling tools needed to succeed in a competitive U.S. market.
The service can combine go-to-market strategy, executive search, recruitment, team building, business development, coaching, advisory, product-market fit analysis, and narrative strategy. HaGesher Group helps leadership teams clarify their ideal customer profile, positioning, messaging, sales approach, talent needs, processes, and commercial priorities for entering or scaling in the U.S. market.
Talk with HaGesher Group about your market, talent, and growth priorities.
Ben Gross holds SHRM-CP certification.
HaGesher Group spoke at a 2024 event about recruitment and global expansion.
Francesca Gross moderated the “From Pilot to Revenue” panel in 2026.
Share your expansion goals and challenges so HaGesher Group can identify the right strategic, recruitment, or go-to-market support.
You can also send us a quick email at ben@hageshergroup.com.
You can also send us a quick email at ben@hageshergroup.com.