Go-To-Market Strategy
Build a practical U.S. go-to-market plan around your ideal customer profile, market strategy, sales approach, positioning, messaging, and commercial execution.
Enter the U.S. market with a sharper marketing strategy, clearer positioning, and a practical path to traction. HaGesher Group helps Israeli startups and growth-stage companies refine ideal customer profiles, messaging, sales approaches, and commercial execution while navigating the cultural and operational realities of building business in America.
Practical marketing and go-to-market support for Israeli startups building traction, teams, and commercial momentum in the U.S.
Build a practical U.S. go-to-market plan around your ideal customer profile, market strategy, sales approach, positioning, messaging, and commercial execution.
Translate your technology and value proposition into clear, compelling narratives that resonate with American customers, partners, investors, and commercial decision-makers.
Turn growth objectives into an aligned sales approach, supported by stronger processes, metrics, and connections between marketing, business development, and revenue leadership.
HaGesher Group helps Israeli startups move from ambitious U.S. expansion goals to focused commercial action. We clarify who you serve, how you should position your offering, and which sales and marketing priorities deserve attention first. With cultural fluency across Israeli and American business environments, our guidance helps founders communicate clearly and build a repeatable path to traction in the U.S. market.
See how strategic guidance can help ambitious companies align their story, talent, and commercial execution.
"Exceptional Headhunting Service I had the privilege of working with Ben over 18 months. Ben rapidly and efficiently built our marketing, client success, and sales teams. Beyond headhunting, Ben emerged as a valuable thought partner, providing insights into talent acquisition. I highly recommend Ben. If you seek results and strategic..."
"We worked with Ben and his group recently, and I could not ask for a better partner. Ben was quick and professional, and always available. What most impressed me is the high level of candidates Ben provided, based on the profile we agreed upon at the beginning of the search...."
"Ben is a very dedicated recruiter that spend a good amount of time to understand the customer needs. By analyzing the fine details of the needed candidates he always managed to get a good list of them that usually ends up by hiring one. Highly recommend to work with Ben."
"Ben provided exceptional placement and HR services for our company. He demonstrated remarkable expertise in identifying top talent and seamlessly matching candidates with our specific needs. Ben's professionalism, dedication, and keen understanding of our industry made the entire hiring process efficient and successful. I highly recommend Ben for any organization..."
"Exceptional Headhunting Service I had the privilege of working with Ben over 18 months. Ben rapidly and efficiently built our marketing, client success, and sales teams. Beyond headhunting, Ben emerged as a valuable thought partner, providing insights into talent acquisition. I highly recommend Ben. If you seek results and strategic..."
"We worked with Ben and his group recently, and I could not ask for a better partner. Ben was quick and professional, and always available. What most impressed me is the high level of candidates Ben provided, based on the profile we agreed upon at the beginning of the search...."
"Ben is a very dedicated recruiter that spend a good amount of time to understand the customer needs. By analyzing the fine details of the needed candidates he always managed to get a good list of them that usually ends up by hiring one. Highly recommend to work with Ben."
"Ben provided exceptional placement and HR services for our company. He demonstrated remarkable expertise in identifying top talent and seamlessly matching candidates with our specific needs. Ben's professionalism, dedication, and keen understanding of our industry made the entire hiring process efficient and successful. I highly recommend Ben for any organization..."
"Exceptional Headhunting Service I had the privilege of working with Ben over 18 months. Ben rapidly and efficiently built our marketing, client success, and sales teams. Beyond headhunting, Ben emerged as a valuable thought partner, providing insights into talent acquisition. I highly recommend Ben. If you seek results and strategic..."
"We worked with Ben and his group recently, and I could not ask for a better partner. Ben was quick and professional, and always available. What most impressed me is the high level of candidates Ben provided, based on the profile we agreed upon at the beginning of the search...."
"Ben is a very dedicated recruiter that spend a good amount of time to understand the customer needs. By analyzing the fine details of the needed candidates he always managed to get a good list of them that usually ends up by hiring one. Highly recommend to work with Ben."
"Ben provided exceptional placement and HR services for our company. He demonstrated remarkable expertise in identifying top talent and seamlessly matching candidates with our specific needs. Ben's professionalism, dedication, and keen understanding of our industry made the entire hiring process efficient and successful. I highly recommend Ben for any organization..."
A culturally fluent partner for Israeli companies building meaningful U.S. market momentum.
Bridge Israeli and American communication styles, expectations, and commercial realities with greater confidence.
Connect growth plans with talent, processes, messaging, and metrics across your U.S. expansion effort.
Access experience spanning AI, software, semiconductor, defense, medical devices, and go-to-market functions.
Move from discovery and positioning to actionable market strategy and commercial execution priorities.
Experienced advisors helping Israeli companies build and grow in America.
Chief Executive Officer; Co-Founder; SHRM-CP
Ben Gross is the Chief Executive Officer and co-founder of HaGesher Group, bringing a proven track record as a seasoned headhunter specializing in identifying top-tier global talent for startups. He holds a SHRM Certified Professional (SHRM-CP) credential, reflecting his deep expertise in human resources and talent strategy. Ben focuses on helping Israeli companies successfully hire and go to market in the United States, guiding founders through the complexities of cross-border recruitment. His approach combines rigorous candidate screening with a keen understanding of cultural alignment between Israeli teams and American hires. Based in New York, Ben leverages his network across AI, software, semiconductor, defense, and medical device industries to connect clients with exceptional leadership and go-to-market talent, ensuring every placement supports long-term business growth.
Co-Founder; Go-to-Market Expert
Francesca Gross is a co-founder of HaGesher Group and a visionary go-to-market expert dedicated to helping startups translate their technology into memorable, compelling stories. She specializes in narrative strategy, business development, and product-market fit analysis for Israeli companies entering the American market. Francesca's expertise was recently showcased when she moderated the 'From Pilot to Revenue' panel at Atlanta AI Week, discussing how startups can convert AI pilots into sustainable revenue. She works closely with founders and executives to align growth plans with talent acquisition, operational processes, and measurable metrics. Passionate about bridging cultural and communication gaps between Israeli and American business practices, Francesca is committed to empowering her clients with the strategic insight and storytelling tools needed to succeed in a competitive U.S. market.
The work can include clarifying your ideal customer profile, refining positioning and messaging, shaping your market strategy, strengthening your sales approach, and aligning commercial execution. HaGesher Group also connects marketing strategy with talent, processes, and metrics so your U.S. expansion plan supports practical business development rather than operating as an isolated marketing exercise.
Talk with HaGesher Group about your market-entry goals and next steps.
Ben Gross holds SHRM-CP certification.
HaGesher Group spoke at a 2024 Pitango event about recruitment and global expansion.
Francesca Gross moderated the 2026 From Pilot to Revenue panel.
Share your expansion goals and connect with HaGesher Group about a focused marketing strategy.
You can also send us a quick email at ben@hageshergroup.com.
You can also send us a quick email at ben@hageshergroup.com.