GTM Strategy Consulting
Develop a practical US go-to-market plan covering ideal customer profile, positioning, messaging, sales approach, and commercial execution for market entry.
Build a practical outbound sales motion for entering the US market with clearer positioning, focused prospecting, and stronger commercial execution. HaGesher Group helps Israeli startups and growth-stage companies connect strategy, messaging, talent, and customer development so founders can pursue American opportunities with greater cultural awareness, less hiring risk, and a repeatable path to traction.
Practical consulting that connects US market strategy, positioning, sales execution, and the talent needed to support growth.
Develop a practical US go-to-market plan covering ideal customer profile, positioning, messaging, sales approach, and commercial execution for market entry.
Align recruitment and team-building decisions with your US growth plan, helping identify sales, marketing, client success, and leadership needs.
Identify and assess leadership talent for critical revenue, sales, marketing, and client success roles supporting American market expansion.
Entering the US requires more than a compelling product. HaGesher Group helps Israeli founders clarify who to target, how to position their offer, and how to build an outbound sales approach that fits American buyers. By combining go-to-market advisory with cultural fluency, talent strategy, storytelling, and business development support, the team helps turn expansion goals into focused commercial execution.
Explore how strategic recruitment, storytelling, and commercial guidance support companies pursuing growth in America.
"Exceptional Headhunting Service I had the privilege of working with Ben over 18 months. Ben rapidly and efficiently built our marketing, client success, and sales teams. Beyond headhunting, Ben emerged as a valuable thought partner, providing insights into talent acquisition. I highly recommend Ben. If you seek results and strategic..."
"We worked with Ben and his group recently, and I could not ask for a better partner. Ben was quick and professional, and always available. What most impressed me is the high level of candidates Ben provided, based on the profile we agreed upon at the beginning of the search...."
"Ben is a very dedicated recruiter that spend a good amount of time to understand the customer needs. By analyzing the fine details of the needed candidates he always managed to get a good list of them that usually ends up by hiring one. Highly recommend to work with Ben."
"Ben provided exceptional placement and HR services for our company. He demonstrated remarkable expertise in identifying top talent and seamlessly matching candidates with our specific needs. Ben's professionalism, dedication, and keen understanding of our industry made the entire hiring process efficient and successful. I highly recommend Ben for any organization..."
"Exceptional Headhunting Service I had the privilege of working with Ben over 18 months. Ben rapidly and efficiently built our marketing, client success, and sales teams. Beyond headhunting, Ben emerged as a valuable thought partner, providing insights into talent acquisition. I highly recommend Ben. If you seek results and strategic..."
"We worked with Ben and his group recently, and I could not ask for a better partner. Ben was quick and professional, and always available. What most impressed me is the high level of candidates Ben provided, based on the profile we agreed upon at the beginning of the search...."
"Ben is a very dedicated recruiter that spend a good amount of time to understand the customer needs. By analyzing the fine details of the needed candidates he always managed to get a good list of them that usually ends up by hiring one. Highly recommend to work with Ben."
"Ben provided exceptional placement and HR services for our company. He demonstrated remarkable expertise in identifying top talent and seamlessly matching candidates with our specific needs. Ben's professionalism, dedication, and keen understanding of our industry made the entire hiring process efficient and successful. I highly recommend Ben for any organization..."
"Exceptional Headhunting Service I had the privilege of working with Ben over 18 months. Ben rapidly and efficiently built our marketing, client success, and sales teams. Beyond headhunting, Ben emerged as a valuable thought partner, providing insights into talent acquisition. I highly recommend Ben. If you seek results and strategic..."
"We worked with Ben and his group recently, and I could not ask for a better partner. Ben was quick and professional, and always available. What most impressed me is the high level of candidates Ben provided, based on the profile we agreed upon at the beginning of the search...."
"Ben is a very dedicated recruiter that spend a good amount of time to understand the customer needs. By analyzing the fine details of the needed candidates he always managed to get a good list of them that usually ends up by hiring one. Highly recommend to work with Ben."
"Ben provided exceptional placement and HR services for our company. He demonstrated remarkable expertise in identifying top talent and seamlessly matching candidates with our specific needs. Ben's professionalism, dedication, and keen understanding of our industry made the entire hiring process efficient and successful. I highly recommend Ben for any organization..."
Cross-border expertise helps Israeli companies connect strategy, people, and execution for the American market.
Bridge Israeli and American communication styles, expectations, and workplace cultures with greater confidence.
Connect outbound strategy with recruitment, storytelling, business development, coaching, and product-market fit analysis.
Support Israeli companies pursuing US-based go-to-market talent and critical leadership roles across growth functions.
Use discovery, profile calibration, targeted sourcing, structured interviews, and reference validation to reduce hiring risk.
Experienced advisors help Israeli companies build and sell successfully in America.
Chief Executive Officer; Co-Founder; SHRM-CP
Ben Gross is the Chief Executive Officer and co-founder of HaGesher Group, bringing a proven track record as a seasoned headhunter specializing in identifying top-tier global talent for startups. He holds a SHRM Certified Professional (SHRM-CP) credential, reflecting his deep expertise in human resources and talent strategy. Ben focuses on helping Israeli companies successfully hire and go to market in the United States, guiding founders through the complexities of cross-border recruitment. His approach combines rigorous candidate screening with a keen understanding of cultural alignment between Israeli teams and American hires. Based in New York, Ben leverages his network across AI, software, semiconductor, defense, and medical device industries to connect clients with exceptional leadership and go-to-market talent, ensuring every placement supports long-term business growth.
Co-Founder; Go-to-Market Expert
Francesca Gross is a co-founder of HaGesher Group and a visionary go-to-market expert dedicated to helping startups translate their technology into memorable, compelling stories. She specializes in narrative strategy, business development, and product-market fit analysis for Israeli companies entering the American market. Francesca's expertise was recently showcased when she moderated the 'From Pilot to Revenue' panel at Atlanta AI Week, discussing how startups can convert AI pilots into sustainable revenue. She works closely with founders and executives to align growth plans with talent acquisition, operational processes, and measurable metrics. Passionate about bridging cultural and communication gaps between Israeli and American business practices, Francesca is committed to empowering her clients with the strategic insight and storytelling tools needed to succeed in a competitive U.S. market.
An outbound sales job involves proactively identifying and contacting potential customers rather than waiting for them to discover a company. Typical activities may include researching target accounts, developing outreach messages, qualifying interest, arranging conversations, and supporting the sales process. For companies entering the US, outbound strategy should also account for buyer expectations, market positioning, cultural communication, and the capabilities required of the sales team.
Talk with HaGesher Group about your market entry goals and commercial priorities.
Ben Gross holds the SHRM-CP credential.
Spoke about recruitment and global expansion in 2024.
Francesca Gross moderated the panel in 2026.
Share your expansion goals and connect with an advisor about outbound sales strategy, talent, and commercial execution.
You can also send us a quick email at ben@hageshergroup.com.
You can also send us a quick email at ben@hageshergroup.com.