U.S. Market Entry
Build a practical market-entry strategy for entering, establishing, or scaling in the United States, including customer priorities, positioning, and commercial execution.
HaGesher Group helps industrial startups and growth-stage companies turn complex offerings into practical U.S. go-to-market strategies. We align ideal customer profiles, positioning, messaging, sales execution, talent needs, and commercial priorities so leadership teams can enter the American market with greater clarity. Our cross-border perspective helps Israeli innovators navigate U.S. buyers, communication expectations, and growth opportunities.
Strategic services that help industrial companies clarify positioning, build commercial teams, and execute U.S. market entry plans.
Build a practical market-entry strategy for entering, establishing, or scaling in the United States, including customer priorities, positioning, and commercial execution.
Identify and build sales, marketing, and client success teams aligned with your go-to-market goals, operating model, and cross-border growth requirements.
Translate complex industrial products and technologies into clear positioning, compelling messaging, and narratives that help buyers understand commercial value.
Industrial companies often need more than a high-level growth vision. HaGesher Group connects customer definition, positioning, messaging, sales approach, talent planning, and commercial execution into a practical go-to-market direction. For Israeli companies entering the American market, our culturally fluent perspective helps bridge expectations between teams, buyers, and business environments while reducing avoidable friction during expansion.
See how strategic clarity, aligned talent, and stronger narratives can support ambitious industrial growth.
"Exceptional Headhunting Service I had the privilege of working with Ben over 18 months. Ben rapidly and efficiently built our marketing, client success, and sales teams. Beyond headhunting, Ben emerged as a valuable thought partner, providing insights into talent acquisition. I highly recommend Ben. If you seek results and strategic..."
"We worked with Ben and his group recently, and I could not ask for a better partner. Ben was quick and professional, and always available. What most impressed me is the high level of candidates Ben provided, based on the profile we agreed upon at the beginning of the search...."
"Ben is a very dedicated recruiter that spend a good amount of time to understand the customer needs. By analyzing the fine details of the needed candidates he always managed to get a good list of them that usually ends up by hiring one. Highly recommend to work with Ben."
"Ben provided exceptional placement and HR services for our company. He demonstrated remarkable expertise in identifying top talent and seamlessly matching candidates with our specific needs. Ben's professionalism, dedication, and keen understanding of our industry made the entire hiring process efficient and successful. I highly recommend Ben for any organization..."
"Exceptional Headhunting Service I had the privilege of working with Ben over 18 months. Ben rapidly and efficiently built our marketing, client success, and sales teams. Beyond headhunting, Ben emerged as a valuable thought partner, providing insights into talent acquisition. I highly recommend Ben. If you seek results and strategic..."
"We worked with Ben and his group recently, and I could not ask for a better partner. Ben was quick and professional, and always available. What most impressed me is the high level of candidates Ben provided, based on the profile we agreed upon at the beginning of the search...."
"Ben is a very dedicated recruiter that spend a good amount of time to understand the customer needs. By analyzing the fine details of the needed candidates he always managed to get a good list of them that usually ends up by hiring one. Highly recommend to work with Ben."
"Ben provided exceptional placement and HR services for our company. He demonstrated remarkable expertise in identifying top talent and seamlessly matching candidates with our specific needs. Ben's professionalism, dedication, and keen understanding of our industry made the entire hiring process efficient and successful. I highly recommend Ben for any organization..."
"Exceptional Headhunting Service I had the privilege of working with Ben over 18 months. Ben rapidly and efficiently built our marketing, client success, and sales teams. Beyond headhunting, Ben emerged as a valuable thought partner, providing insights into talent acquisition. I highly recommend Ben. If you seek results and strategic..."
"We worked with Ben and his group recently, and I could not ask for a better partner. Ben was quick and professional, and always available. What most impressed me is the high level of candidates Ben provided, based on the profile we agreed upon at the beginning of the search...."
"Ben is a very dedicated recruiter that spend a good amount of time to understand the customer needs. By analyzing the fine details of the needed candidates he always managed to get a good list of them that usually ends up by hiring one. Highly recommend to work with Ben."
"Ben provided exceptional placement and HR services for our company. He demonstrated remarkable expertise in identifying top talent and seamlessly matching candidates with our specific needs. Ben's professionalism, dedication, and keen understanding of our industry made the entire hiring process efficient and successful. I highly recommend Ben for any organization..."
A culturally fluent partner for industrial companies building a stronger American go-to-market motion.
Bridge Israeli and American business cultures, communication styles, expectations, and commercial priorities with greater confidence.
Combine go-to-market advisory with recruitment, executive search, storytelling, and product-market fit analysis in one partnership.
Access experience and connections spanning AI, software, semiconductor, defense, medical devices, and go-to-market functions.
Align founders, operators, talent plans, processes, and metrics around the realities of entering the American market.
Experienced advisors helping Israeli companies grow and go to market in America.
Chief Executive Officer; Co-Founder; SHRM-CP
Ben Gross is the Chief Executive Officer and co-founder of HaGesher Group, bringing a proven track record as a seasoned headhunter specializing in identifying top-tier global talent for startups. He holds a SHRM Certified Professional (SHRM-CP) credential, reflecting his deep expertise in human resources and talent strategy. Ben focuses on helping Israeli companies successfully hire and go to market in the United States, guiding founders through the complexities of cross-border recruitment. His approach combines rigorous candidate screening with a keen understanding of cultural alignment between Israeli teams and American hires. Based in New York, Ben leverages his network across AI, software, semiconductor, defense, and medical device industries to connect clients with exceptional leadership and go-to-market talent, ensuring every placement supports long-term business growth.
Co-Founder; Go-to-Market Expert
Francesca Gross is a co-founder of HaGesher Group and a visionary go-to-market expert dedicated to helping startups translate their technology into memorable, compelling stories. She specializes in narrative strategy, business development, and product-market fit analysis for Israeli companies entering the American market. Francesca's expertise was recently showcased when she moderated the 'From Pilot to Revenue' panel at Atlanta AI Week, discussing how startups can convert AI pilots into sustainable revenue. She works closely with founders and executives to align growth plans with talent acquisition, operational processes, and measurable metrics. Passionate about bridging cultural and communication gaps between Israeli and American business practices, Francesca is committed to empowering her clients with the strategic insight and storytelling tools needed to succeed in a competitive U.S. market.
Industrial marketing is the process of positioning and selling products, technologies, and services to business buyers, operators, procurement teams, and other specialized audiences. It typically requires clear value propositions, industry-aware messaging, customer research, and a sales approach suited to longer or more complex buying decisions. HaGesher Group helps connect these strategic elements to practical U.S. go-to-market execution.
Talk with HaGesher Group about your industrial growth and U.S. expansion goals.
Ben Gross holds SHRM-CP.
HaGesher Group spoke at a Pitango event in 2024.
Francesca Gross moderated the panel in 2026.
Share your market-entry, positioning, sales, or commercial talent goals with HaGesher Group.
You can also send us a quick email at ben@hageshergroup.com.
You can also send us a quick email at ben@hageshergroup.com.