Market Entry Strategy
Build a practical plan for entering, establishing, or scaling in the U.S. market, with commercial priorities aligned to your company’s growth goals and available resources.
Enter the U.S. market with a practical go-to-market strategy built around your ideal customer, positioning, messaging, sales approach, and commercial execution. HaGesher Group helps Israeli startups and growth-stage companies turn ambitious expansion goals into a repeatable plan for gaining traction, aligning teams, and building sustainable momentum across the American market.
Practical U.S. market entry support covering customer focus, positioning, sales planning, and repeatable commercial execution.
Build a practical plan for entering, establishing, or scaling in the U.S. market, with commercial priorities aligned to your company’s growth goals and available resources.
Sharpen how your company communicates its value to American customers by clarifying positioning, developing compelling messaging, and translating complex technology into memorable stories.
Develop a more focused sales approach by connecting your ideal customer profile, market strategy, messaging, and commercial execution into a repeatable U.S. go-to-market motion.
HaGesher Group helps Israeli startups and growth-stage companies make U.S. expansion more focused and actionable. We connect ideal customer profiling with positioning, messaging, sales approach, and commercial execution so leadership teams can move forward with greater clarity. Drawing on cross-cultural understanding between Israeli and American business environments, our guidance supports a repeatable go-to-market motion rather than disconnected market-entry activities.
See how strategic market entry support can connect customer insight, clear storytelling, and commercial execution.
"Exceptional Headhunting Service I had the privilege of working with Ben over 18 months. Ben rapidly and efficiently built our marketing, client success, and sales teams. Beyond headhunting, Ben emerged as a valuable thought partner, providing insights into talent acquisition. I highly recommend Ben. If you seek results and strategic..."
"We worked with Ben and his group recently, and I could not ask for a better partner. Ben was quick and professional, and always available. What most impressed me is the high level of candidates Ben provided, based on the profile we agreed upon at the beginning of the search...."
"Ben is a very dedicated recruiter that spend a good amount of time to understand the customer needs. By analyzing the fine details of the needed candidates he always managed to get a good list of them that usually ends up by hiring one. Highly recommend to work with Ben."
"Ben provided exceptional placement and HR services for our company. He demonstrated remarkable expertise in identifying top talent and seamlessly matching candidates with our specific needs. Ben's professionalism, dedication, and keen understanding of our industry made the entire hiring process efficient and successful. I highly recommend Ben for any organization..."
"Exceptional Headhunting Service I had the privilege of working with Ben over 18 months. Ben rapidly and efficiently built our marketing, client success, and sales teams. Beyond headhunting, Ben emerged as a valuable thought partner, providing insights into talent acquisition. I highly recommend Ben. If you seek results and strategic..."
"We worked with Ben and his group recently, and I could not ask for a better partner. Ben was quick and professional, and always available. What most impressed me is the high level of candidates Ben provided, based on the profile we agreed upon at the beginning of the search...."
"Ben is a very dedicated recruiter that spend a good amount of time to understand the customer needs. By analyzing the fine details of the needed candidates he always managed to get a good list of them that usually ends up by hiring one. Highly recommend to work with Ben."
"Ben provided exceptional placement and HR services for our company. He demonstrated remarkable expertise in identifying top talent and seamlessly matching candidates with our specific needs. Ben's professionalism, dedication, and keen understanding of our industry made the entire hiring process efficient and successful. I highly recommend Ben for any organization..."
"Exceptional Headhunting Service I had the privilege of working with Ben over 18 months. Ben rapidly and efficiently built our marketing, client success, and sales teams. Beyond headhunting, Ben emerged as a valuable thought partner, providing insights into talent acquisition. I highly recommend Ben. If you seek results and strategic..."
"We worked with Ben and his group recently, and I could not ask for a better partner. Ben was quick and professional, and always available. What most impressed me is the high level of candidates Ben provided, based on the profile we agreed upon at the beginning of the search...."
"Ben is a very dedicated recruiter that spend a good amount of time to understand the customer needs. By analyzing the fine details of the needed candidates he always managed to get a good list of them that usually ends up by hiring one. Highly recommend to work with Ben."
"Ben provided exceptional placement and HR services for our company. He demonstrated remarkable expertise in identifying top talent and seamlessly matching candidates with our specific needs. Ben's professionalism, dedication, and keen understanding of our industry made the entire hiring process efficient and successful. I highly recommend Ben for any organization..."
Bridge strategic planning and practical U.S. execution with a team fluent in both Israeli and American business cultures.
Bridge Israeli and American communication styles, expectations, and business practices throughout your U.S. expansion.
Combine go-to-market advisory with recruitment, executive search, coaching, and product-market fit analysis.
Get guidance shaped for Israeli startups and growth companies building traction in the American market.
Translate growth goals into focused customer, messaging, sales, and commercial priorities for U.S. entry.
Experienced advisors helping Israeli companies build U.S. momentum.
Chief Executive Officer; Co-Founder; SHRM-CP
Ben Gross is the Chief Executive Officer and co-founder of HaGesher Group, bringing a proven track record as a seasoned headhunter specializing in identifying top-tier global talent for startups. He holds a SHRM Certified Professional (SHRM-CP) credential, reflecting his deep expertise in human resources and talent strategy. Ben focuses on helping Israeli companies successfully hire and go to market in the United States, guiding founders through the complexities of cross-border recruitment. His approach combines rigorous candidate screening with a keen understanding of cultural alignment between Israeli teams and American hires. Based in New York, Ben leverages his network across AI, software, semiconductor, defense, and medical device industries to connect clients with exceptional leadership and go-to-market talent, ensuring every placement supports long-term business growth.
Co-Founder; Go-to-Market Expert
Francesca Gross is a co-founder of HaGesher Group and a visionary go-to-market expert dedicated to helping startups translate their technology into memorable, compelling stories. She specializes in narrative strategy, business development, and product-market fit analysis for Israeli companies entering the American market. Francesca's expertise was recently showcased when she moderated the 'From Pilot to Revenue' panel at Atlanta AI Week, discussing how startups can convert AI pilots into sustainable revenue. She works closely with founders and executives to align growth plans with talent acquisition, operational processes, and measurable metrics. Passionate about bridging cultural and communication gaps between Israeli and American business practices, Francesca is committed to empowering her clients with the strategic insight and storytelling tools needed to succeed in a competitive U.S. market.
A go-to-market strategy in consulting is a practical plan for bringing an offering to a target market and creating a repeatable path to customer traction. It typically clarifies the ideal customer profile, positioning, messaging, market strategy, sales approach, and commercial execution. For U.S. market entry, the strategy also helps leadership teams align their growth priorities with American customer and business expectations.
Talk with HaGesher Group about your expansion goals and commercial priorities.
Ben Gross holds SHRM-CP.
Spoke at a 2024 event about recruitment and global expansion.
Francesca Gross moderated the 2026 From Pilot to Revenue panel.
Share your expansion goals and connect with HaGesher Group about practical go-to-market support.
You can also send us a quick email at ben@hageshergroup.com.
You can also send us a quick email at ben@hageshergroup.com.