U.S. Market Entry
Develop a practical go-to-market approach for entering, establishing, or scaling in the American market, including customer focus, positioning, messaging, sales strategy, and commercial execution.
HaGesher Group helps Israeli companies build a practical path into the U.S. market through integrated sales, marketing, talent, and go-to-market strategy consulting. From positioning and customer understanding to commercial leadership and execution, our culturally fluent advisors align growth plans with the people, processes, messaging, and metrics needed to create meaningful American-market traction.

Strategic support connecting U.S. market entry, commercial positioning, sales execution, marketing narrative, and growth-focused talent.
Develop a practical go-to-market approach for entering, establishing, or scaling in the American market, including customer focus, positioning, messaging, sales strategy, and commercial execution.
Clarify the sales approach, ideal customer profile, and commercial priorities needed to turn ambitious growth goals into a more repeatable U.S. go-to-market motion.
Translate complex technology and business value into clear, memorable stories that support customer communication, business development, and stronger market positioning.
Identify and place leadership talent across sales, marketing, and client success through candidate profiling, targeted sourcing, structured evaluation, and strategic talent acquisition consulting.
Help startups and growth companies build high-performing commercial teams with attention to functional competency, cultural alignment, and long-term business needs.
Support U.S. small and medium-sized businesses in manufacturing, distribution, hardware, and healthcare with candidate sourcing, vetting, placement, and team-building guidance.
HaGesher Group combines go-to-market advisory, sales and marketing strategy, storytelling, executive search, and recruitment support for companies building in the American market. Our approach helps leadership teams sharpen customer understanding, positioning, messaging, talent needs, and commercial execution while bridging Israeli and U.S. business cultures. The result is a more aligned foundation for pursuing traction, building teams, and scaling thoughtfully.

See how strategic recruitment, storytelling, and market expansion support can help ambitious companies move forward.
A culturally fluent partner connecting strategy, talent, and execution for American-market growth.
Bridge Israeli and American communication styles, expectations, and workplace cultures with greater clarity.
Connect go-to-market projects with recruitment, executive search, storytelling, and product-market fit analysis.
Access networks spanning AI, software, semiconductor, defense, medical devices, and commercial functions.
Evaluate candidates for functional competency and cultural alignment with Israeli teams entering America.
Experienced advisors helping Israeli companies hire and grow in America.

Chief Executive Officer; Co-Founder; SHRM-CP
Ben Gross is the Chief Executive Officer and co-founder of HaGesher Group, bringing a proven track record as a seasoned headhunter specializing in identifying top-tier global talent for startups. He holds a SHRM Certified Professional (SHRM-CP) credential, reflecting his deep expertise in human resources and talent strategy. Ben focuses on helping Israeli companies successfully hire and go to market in the United States, guiding founders through the complexities of cross-border recruitment. His approach combines rigorous candidate screening with a keen understanding of cultural alignment between Israeli teams and American hires. Based in New York, Ben leverages his network across AI, software, semiconductor, defense, and medical device industries to connect clients with exceptional leadership and go-to-market talent, ensuring every placement supports long-term business growth.

Co-Founder; Go-to-Market Expert
Francesca Gross is a co-founder of HaGesher Group and a visionary go-to-market expert dedicated to helping startups translate their technology into memorable, compelling stories. She specializes in narrative strategy, business development, and product-market fit analysis for Israeli companies entering the American market. Francesca's expertise was recently showcased when she moderated the 'From Pilot to Revenue' panel at Atlanta AI Week, discussing how startups can convert AI pilots into sustainable revenue. She works closely with founders and executives to align growth plans with talent acquisition, operational processes, and measurable metrics. Passionate about bridging cultural and communication gaps between Israeli and American business practices, Francesca is committed to empowering her clients with the strategic insight and storytelling tools needed to succeed in a competitive U.S. market.
A sales and marketing consultant helps leadership teams clarify who they serve, how they are positioned, and how they can reach and convert customers. Support may include ideal customer profile development, messaging, sales approach, market strategy, business development, and commercial execution. HaGesher Group connects these activities with talent strategy and go-to-market planning for companies building in the American market.
Talk with HaGesher Group about your sales, marketing, and expansion priorities.
Ben Gross holds this certification.
HaGesher Group spoke at a 2024 event about recruitment and global expansion.
Francesca Gross moderated the “From Pilot to Revenue” panel in 2026.
Share your goals and challenges to explore focused sales, marketing, talent, and go-to-market support.
You can also send us a quick email at ben@hageshergroup.com.
You can also send us a quick email at ben@hageshergroup.com.