Customer Research
Explore customer needs, buying considerations, and market signals to develop a stronger understanding of American audiences and their commercial priorities.
Enter the U.S. market with sharper customer insight and a clearly defined ideal customer profile. HaGesher Group helps Israeli startups and growth-stage companies understand American buyers, refine positioning, strengthen messaging, and align go-to-market decisions with real market needs. Build a more focused path to traction with culturally fluent guidance spanning Israeli business practices and the U.S. commercial landscape.
Research, segmentation, positioning, and go-to-market guidance for companies building a focused U.S. market-entry strategy.
Explore customer needs, buying considerations, and market signals to develop a stronger understanding of American audiences and their commercial priorities.
Clarify the ideal customer profile by connecting company capabilities, market opportunities, buyer needs, and practical go-to-market considerations.
Refine how your company explains its value so messaging resonates with U.S. buyers while remaining authentic to the product and Israeli team behind it.
Translate research findings into a practical market strategy that supports focused commercial decisions, sales execution, and repeatable U.S. traction.
Assess how well your offering aligns with target customer needs and identify insights that can strengthen market relevance before broader expansion.
Create clear, memorable stories that help founders and teams communicate their technology, market value, and growth opportunity to American audiences.
HaGesher Group combines customer research, ICP definition, positioning, messaging, and product-market fit analysis to help Israeli companies make more informed U.S. expansion decisions. The team brings cultural fluency across Israeli and American business environments, helping founders connect customer insight with commercial execution. The result is a more focused strategy for communicating value, prioritizing buyers, and building traction in the American market.
See how focused research and culturally fluent strategy can support stronger cross-border commercial decisions.
"Exceptional Headhunting Service I had the privilege of working with Ben over 18 months. Ben rapidly and efficiently built our marketing, client success, and sales teams. Beyond headhunting, Ben emerged as a valuable thought partner, providing insights into talent acquisition. I highly recommend Ben. If you seek results and strategic..."
"We worked with Ben and his group recently, and I could not ask for a better partner. Ben was quick and professional, and always available. What most impressed me is the high level of candidates Ben provided, based on the profile we agreed upon at the beginning of the search...."
"Ben is a very dedicated recruiter that spend a good amount of time to understand the customer needs. By analyzing the fine details of the needed candidates he always managed to get a good list of them that usually ends up by hiring one. Highly recommend to work with Ben."
"Ben provided exceptional placement and HR services for our company. He demonstrated remarkable expertise in identifying top talent and seamlessly matching candidates with our specific needs. Ben's professionalism, dedication, and keen understanding of our industry made the entire hiring process efficient and successful. I highly recommend Ben for any organization..."
"Exceptional Headhunting Service I had the privilege of working with Ben over 18 months. Ben rapidly and efficiently built our marketing, client success, and sales teams. Beyond headhunting, Ben emerged as a valuable thought partner, providing insights into talent acquisition. I highly recommend Ben. If you seek results and strategic..."
"We worked with Ben and his group recently, and I could not ask for a better partner. Ben was quick and professional, and always available. What most impressed me is the high level of candidates Ben provided, based on the profile we agreed upon at the beginning of the search...."
"Ben is a very dedicated recruiter that spend a good amount of time to understand the customer needs. By analyzing the fine details of the needed candidates he always managed to get a good list of them that usually ends up by hiring one. Highly recommend to work with Ben."
"Ben provided exceptional placement and HR services for our company. He demonstrated remarkable expertise in identifying top talent and seamlessly matching candidates with our specific needs. Ben's professionalism, dedication, and keen understanding of our industry made the entire hiring process efficient and successful. I highly recommend Ben for any organization..."
"Exceptional Headhunting Service I had the privilege of working with Ben over 18 months. Ben rapidly and efficiently built our marketing, client success, and sales teams. Beyond headhunting, Ben emerged as a valuable thought partner, providing insights into talent acquisition. I highly recommend Ben. If you seek results and strategic..."
"We worked with Ben and his group recently, and I could not ask for a better partner. Ben was quick and professional, and always available. What most impressed me is the high level of candidates Ben provided, based on the profile we agreed upon at the beginning of the search...."
"Ben is a very dedicated recruiter that spend a good amount of time to understand the customer needs. By analyzing the fine details of the needed candidates he always managed to get a good list of them that usually ends up by hiring one. Highly recommend to work with Ben."
"Ben provided exceptional placement and HR services for our company. He demonstrated remarkable expertise in identifying top talent and seamlessly matching candidates with our specific needs. Ben's professionalism, dedication, and keen understanding of our industry made the entire hiring process efficient and successful. I highly recommend Ben for any organization..."
Partner with a team that connects customer insight, cultural understanding, and practical U.S. expansion strategy.
Bridge Israeli and American business cultures, communication styles, expectations, and customer perspectives with greater clarity.
Turn customer understanding and ICP work into focused positioning, messaging, and go-to-market decisions for the U.S. market.
Connect research with sales, marketing, business development, and product-market fit considerations instead of treating insight in isolation.
Support Israeli founders and leadership teams as they navigate American customer conversations, growth planning, and market entry.
Cross-border advisors helping Israeli companies build stronger U.S. market foundations.
Chief Executive Officer; Co-Founder; SHRM-CP
Ben Gross is the Chief Executive Officer and co-founder of HaGesher Group, bringing a proven track record as a seasoned headhunter specializing in identifying top-tier global talent for startups. He holds a SHRM Certified Professional (SHRM-CP) credential, reflecting his deep expertise in human resources and talent strategy. Ben focuses on helping Israeli companies successfully hire and go to market in the United States, guiding founders through the complexities of cross-border recruitment. His approach combines rigorous candidate screening with a keen understanding of cultural alignment between Israeli teams and American hires. Based in New York, Ben leverages his network across AI, software, semiconductor, defense, and medical device industries to connect clients with exceptional leadership and go-to-market talent, ensuring every placement supports long-term business growth.
Co-Founder; Go-to-Market Expert
Francesca Gross is a co-founder of HaGesher Group and a visionary go-to-market expert dedicated to helping startups translate their technology into memorable, compelling stories. She specializes in narrative strategy, business development, and product-market fit analysis for Israeli companies entering the American market. Francesca's expertise was recently showcased when she moderated the 'From Pilot to Revenue' panel at Atlanta AI Week, discussing how startups can convert AI pilots into sustainable revenue. She works closely with founders and executives to align growth plans with talent acquisition, operational processes, and measurable metrics. Passionate about bridging cultural and communication gaps between Israeli and American business practices, Francesca is committed to empowering her clients with the strategic insight and storytelling tools needed to succeed in a competitive U.S. market.
Brand research is the process of studying how customers perceive a company, product, or message. It can examine customer needs, buying considerations, competitive context, positioning, and communication clarity. For companies entering the U.S. market, brand research can help reveal whether the existing story resonates with American audiences and where messaging may need to become more relevant, differentiated, or understandable.
Talk with HaGesher Group about your customer research and ICP priorities.
Ben Gross holds this credential.
HaGesher Group spoke at a Pitango event about recruitment and global expansion in 2024.
Francesca Gross moderated the “From Pilot to Revenue” panel in 2026.
Share your U.S. market-entry goals and discuss how customer research and ICP consulting can support your next decision.
You can also send us a quick email at ben@hageshergroup.com.
You can also send us a quick email at ben@hageshergroup.com.