US Go-To-Market Strategy
Shape your ideal customer profile, positioning, messaging, sales approach, and commercial execution into a practical plan for gaining traction in the US market.
Build a clearer path into the US market with practical expansion strategy consulting from HaGesher Group. We help Israeli startups and growth-stage companies align market positioning, go-to-market execution, leadership hiring, and customer communication. With cultural fluency across Israeli and American business environments, our guidance helps founders reduce expansion risk and create a more focused foundation for sustainable US traction.

Integrated consulting and recruitment support for Israeli companies entering, establishing, or scaling in the US market.
Shape your ideal customer profile, positioning, messaging, sales approach, and commercial execution into a practical plan for gaining traction in the US market.
Identify and place leadership talent across sales, marketing, and client success through structured profiling, targeted sourcing, candidate vetting, and strategic talent acquisition guidance.
Build your American team with recruitment support for Israeli startups expanding across functions, including candidate sourcing, assessment, placement, and cultural alignment.
HaGesher Group helps Israeli founders connect expansion strategy with the people and commercial systems needed to execute it. We combine US go-to-market consulting, culturally aligned recruitment, executive search, storytelling, and talent strategy to address the practical challenges of entering America. The result is a more coordinated approach to positioning, hiring, customer development, and sustainable growth.

See how strategic recruitment and go-to-market support can help companies move forward in the American market.
A culturally fluent partner for Israeli companies building teams and commercial momentum in America.
Bridge Israeli and American communication styles, expectations, and workplace cultures with greater confidence.
Connect recruitment, executive search, storytelling, advisory, and go-to-market strategy through one strategic partner.
Access US hiring and commercial insight across AI, software, semiconductor, defense, and medical device fields.
Use discovery, profile calibration, targeted sourcing, structured interviews, and reference validation to reduce hiring risk.
Experienced leaders helping Israeli companies hire and grow in America.

Chief Executive Officer; Co-Founder; SHRM-CP
Ben Gross is the Chief Executive Officer and co-founder of HaGesher Group, bringing a proven track record as a seasoned headhunter specializing in identifying top-tier global talent for startups. He holds a SHRM Certified Professional (SHRM-CP) credential, reflecting his deep expertise in human resources and talent strategy. Ben focuses on helping Israeli companies successfully hire and go to market in the United States, guiding founders through the complexities of cross-border recruitment. His approach combines rigorous candidate screening with a keen understanding of cultural alignment between Israeli teams and American hires. Based in New York, Ben leverages his network across AI, software, semiconductor, defense, and medical device industries to connect clients with exceptional leadership and go-to-market talent, ensuring every placement supports long-term business growth.

Co-Founder; Go-to-Market Expert
Francesca Gross is a co-founder of HaGesher Group and a visionary go-to-market expert dedicated to helping startups translate their technology into memorable, compelling stories. She specializes in narrative strategy, business development, and product-market fit analysis for Israeli companies entering the American market. Francesca's expertise was recently showcased when she moderated the 'From Pilot to Revenue' panel at Atlanta AI Week, discussing how startups can convert AI pilots into sustainable revenue. She works closely with founders and executives to align growth plans with talent acquisition, operational processes, and measurable metrics. Passionate about bridging cultural and communication gaps between Israeli and American business practices, Francesca is committed to empowering her clients with the strategic insight and storytelling tools needed to succeed in a competitive U.S. market.
The service can include US go-to-market planning, ideal customer profile development, positioning and messaging, sales strategy, commercial execution, talent planning, and leadership recruitment. HaGesher Group connects strategic advice with practical support for building US teams and customer traction, helping Israeli founders align their growth plans, people, processes, and metrics as they enter or scale in America.
Talk with HaGesher Group about your market, hiring, and growth priorities.
Ben Gross holds SHRM-CP certification.
HaGesher Group spoke at a 2024 event about recruitment and global expansion.
Francesca Gross moderated the “From Pilot to Revenue” panel in 2026.
Share your expansion goals and challenges, and HaGesher Group will help identify the right strategic support.
You can also send us a quick email at ben@hageshergroup.com.
You can also send us a quick email at ben@hageshergroup.com.