Funnel Strategy Planning
Define the stages, buyer progression, and commercial priorities that connect market interest with qualified opportunities and stronger go-to-market execution.
Build a clearer path from market attention to qualified opportunity with sales funnel strategy consulting from HaGesher Group. We help US go-to-market teams refine ideal customer profiles, positioning, messaging, sales approaches, and commercial execution. Our culturally fluent perspective supports Israeli companies and growth-stage teams navigating the complexity of entering, establishing, or scaling within the American market.
Strategic support for clarifying buyers, improving commercial messaging, and building a more repeatable US go-to-market motion.
Define the stages, buyer progression, and commercial priorities that connect market interest with qualified opportunities and stronger go-to-market execution.
Sharpen your ideal customer profile, positioning, and narrative so prospects can understand your value more clearly throughout the funnel.
Develop a practical sales approach aligned with your market strategy, customer needs, and the realities of building traction in the American market.
HaGesher Group helps US go-to-market teams connect strategy with execution across the customer journey. We examine ideal customer profiles, positioning, messaging, sales approach, and commercial priorities to create a more coherent path from initial interest to meaningful opportunity. For Israeli companies entering the American market, our cultural fluency helps align expectations, communication styles, and growth plans across both sides of the relationship.
Explore how strategic advisory and market understanding can help teams communicate clearly and pursue US growth with greater focus.
"Exceptional Headhunting Service I had the privilege of working with Ben over 18 months. Ben rapidly and efficiently built our marketing, client success, and sales teams. Beyond headhunting, Ben emerged as a valuable thought partner, providing insights into talent acquisition. I highly recommend Ben. If you seek results and strategic..."
"We worked with Ben and his group recently, and I could not ask for a better partner. Ben was quick and professional, and always available. What most impressed me is the high level of candidates Ben provided, based on the profile we agreed upon at the beginning of the search...."
"Ben is a very dedicated recruiter that spend a good amount of time to understand the customer needs. By analyzing the fine details of the needed candidates he always managed to get a good list of them that usually ends up by hiring one. Highly recommend to work with Ben."
"Ben provided exceptional placement and HR services for our company. He demonstrated remarkable expertise in identifying top talent and seamlessly matching candidates with our specific needs. Ben's professionalism, dedication, and keen understanding of our industry made the entire hiring process efficient and successful. I highly recommend Ben for any organization..."
"Exceptional Headhunting Service I had the privilege of working with Ben over 18 months. Ben rapidly and efficiently built our marketing, client success, and sales teams. Beyond headhunting, Ben emerged as a valuable thought partner, providing insights into talent acquisition. I highly recommend Ben. If you seek results and strategic..."
"We worked with Ben and his group recently, and I could not ask for a better partner. Ben was quick and professional, and always available. What most impressed me is the high level of candidates Ben provided, based on the profile we agreed upon at the beginning of the search...."
"Ben is a very dedicated recruiter that spend a good amount of time to understand the customer needs. By analyzing the fine details of the needed candidates he always managed to get a good list of them that usually ends up by hiring one. Highly recommend to work with Ben."
"Ben provided exceptional placement and HR services for our company. He demonstrated remarkable expertise in identifying top talent and seamlessly matching candidates with our specific needs. Ben's professionalism, dedication, and keen understanding of our industry made the entire hiring process efficient and successful. I highly recommend Ben for any organization..."
"Exceptional Headhunting Service I had the privilege of working with Ben over 18 months. Ben rapidly and efficiently built our marketing, client success, and sales teams. Beyond headhunting, Ben emerged as a valuable thought partner, providing insights into talent acquisition. I highly recommend Ben. If you seek results and strategic..."
"We worked with Ben and his group recently, and I could not ask for a better partner. Ben was quick and professional, and always available. What most impressed me is the high level of candidates Ben provided, based on the profile we agreed upon at the beginning of the search...."
"Ben is a very dedicated recruiter that spend a good amount of time to understand the customer needs. By analyzing the fine details of the needed candidates he always managed to get a good list of them that usually ends up by hiring one. Highly recommend to work with Ben."
"Ben provided exceptional placement and HR services for our company. He demonstrated remarkable expertise in identifying top talent and seamlessly matching candidates with our specific needs. Ben's professionalism, dedication, and keen understanding of our industry made the entire hiring process efficient and successful. I highly recommend Ben for any organization..."
Bring together go-to-market strategy, cultural fluency, and talent insight through one strategic partner.
Bridge Israeli and American business cultures, communication styles, expectations, and commercial priorities more effectively.
Translate ambitious growth goals into actionable positioning, sales approaches, processes, and measurable commercial priorities.
Support US go-to-market teams with insight spanning business development, product-market fit, storytelling, and execution.
Connect funnel strategy with recruitment and leadership needs when building a stronger US commercial organization.
Experienced advisors helping companies connect talent, narrative, and US growth.
Chief Executive Officer; Co-Founder; SHRM-CP
Ben Gross is the Chief Executive Officer and co-founder of HaGesher Group, bringing a proven track record as a seasoned headhunter specializing in identifying top-tier global talent for startups. He holds a SHRM Certified Professional (SHRM-CP) credential, reflecting his deep expertise in human resources and talent strategy. Ben focuses on helping Israeli companies successfully hire and go to market in the United States, guiding founders through the complexities of cross-border recruitment. His approach combines rigorous candidate screening with a keen understanding of cultural alignment between Israeli teams and American hires. Based in New York, Ben leverages his network across AI, software, semiconductor, defense, and medical device industries to connect clients with exceptional leadership and go-to-market talent, ensuring every placement supports long-term business growth.
Co-Founder; Go-to-Market Expert
Francesca Gross is a co-founder of HaGesher Group and a visionary go-to-market expert dedicated to helping startups translate their technology into memorable, compelling stories. She specializes in narrative strategy, business development, and product-market fit analysis for Israeli companies entering the American market. Francesca's expertise was recently showcased when she moderated the 'From Pilot to Revenue' panel at Atlanta AI Week, discussing how startups can convert AI pilots into sustainable revenue. She works closely with founders and executives to align growth plans with talent acquisition, operational processes, and measurable metrics. Passionate about bridging cultural and communication gaps between Israeli and American business practices, Francesca is committed to empowering her clients with the strategic insight and storytelling tools needed to succeed in a competitive U.S. market.
The five commonly used stages are awareness, interest, consideration, decision, and action. Awareness introduces a prospect to a company or solution; interest reflects growing engagement; consideration involves evaluating fit and alternatives; decision covers selection and commercial agreement; and action represents the next committed step, such as starting a relationship or purchasing. Exact labels can vary by business model and sales motion.
Talk with HaGesher Group about your US go-to-market priorities.
Ben Gross holds SHRM-CP certification.
Spoke at a 2024 event about recruitment and global expansion.
Francesca Gross moderated the panel at Atlanta AI Week in 2026.
Share your commercial priorities and connect with HaGesher Group for a focused strategy conversation.
You can also send us a quick email at ben@hageshergroup.com.
You can also send us a quick email at ben@hageshergroup.com.