GTM Strategy Consulting
Build a practical U.S. go-to-market direction by clarifying ideal customers, market strategy, sales approach, positioning, messaging, and commercial execution priorities.
Enter the U.S. market with a clearer sales strategy, sharper positioning, and practical commercial direction. HaGesher Group helps Israeli startups and growth-stage SaaS companies define ideal customers, refine messaging, build sales approaches, and align go-to-market execution with American buyer expectations. Our cross-border perspective helps founders reduce uncertainty, avoid costly missteps, and build a repeatable path to U.S. traction.
Strategic support for SaaS companies refining positioning, sales direction, and go-to-market execution for the American market.
Build a practical U.S. go-to-market direction by clarifying ideal customers, market strategy, sales approach, positioning, messaging, and commercial execution priorities.
Translate your SaaS offering into clear, memorable market language that helps founders communicate customer value and connect with American buyers and stakeholders.
Shape a sales approach around your target customers, commercial goals, and market-entry realities so your team can pursue traction with greater focus and consistency.
HaGesher Group helps Israeli SaaS startups and growth-stage companies turn ambitious U.S. expansion goals into practical commercial direction. We examine your ideal customer profile, positioning, messaging, market strategy, sales approach, and execution priorities to identify where focus is needed. With insight into Israeli and American business cultures, we help leadership teams communicate more clearly and build a repeatable go-to-market motion.
Explore how strategic hiring, narrative clarity, and go-to-market guidance support ambitious cross-border growth.
"Exceptional Headhunting Service I had the privilege of working with Ben over 18 months. Ben rapidly and efficiently built our marketing, client success, and sales teams. Beyond headhunting, Ben emerged as a valuable thought partner, providing insights into talent acquisition. I highly recommend Ben. If you seek results and strategic..."
"We worked with Ben and his group recently, and I could not ask for a better partner. Ben was quick and professional, and always available. What most impressed me is the high level of candidates Ben provided, based on the profile we agreed upon at the beginning of the search...."
"Ben is a very dedicated recruiter that spend a good amount of time to understand the customer needs. By analyzing the fine details of the needed candidates he always managed to get a good list of them that usually ends up by hiring one. Highly recommend to work with Ben."
"Ben provided exceptional placement and HR services for our company. He demonstrated remarkable expertise in identifying top talent and seamlessly matching candidates with our specific needs. Ben's professionalism, dedication, and keen understanding of our industry made the entire hiring process efficient and successful. I highly recommend Ben for any organization..."
"Exceptional Headhunting Service I had the privilege of working with Ben over 18 months. Ben rapidly and efficiently built our marketing, client success, and sales teams. Beyond headhunting, Ben emerged as a valuable thought partner, providing insights into talent acquisition. I highly recommend Ben. If you seek results and strategic..."
"We worked with Ben and his group recently, and I could not ask for a better partner. Ben was quick and professional, and always available. What most impressed me is the high level of candidates Ben provided, based on the profile we agreed upon at the beginning of the search...."
"Ben is a very dedicated recruiter that spend a good amount of time to understand the customer needs. By analyzing the fine details of the needed candidates he always managed to get a good list of them that usually ends up by hiring one. Highly recommend to work with Ben."
"Ben provided exceptional placement and HR services for our company. He demonstrated remarkable expertise in identifying top talent and seamlessly matching candidates with our specific needs. Ben's professionalism, dedication, and keen understanding of our industry made the entire hiring process efficient and successful. I highly recommend Ben for any organization..."
"Exceptional Headhunting Service I had the privilege of working with Ben over 18 months. Ben rapidly and efficiently built our marketing, client success, and sales teams. Beyond headhunting, Ben emerged as a valuable thought partner, providing insights into talent acquisition. I highly recommend Ben. If you seek results and strategic..."
"We worked with Ben and his group recently, and I could not ask for a better partner. Ben was quick and professional, and always available. What most impressed me is the high level of candidates Ben provided, based on the profile we agreed upon at the beginning of the search...."
"Ben is a very dedicated recruiter that spend a good amount of time to understand the customer needs. By analyzing the fine details of the needed candidates he always managed to get a good list of them that usually ends up by hiring one. Highly recommend to work with Ben."
"Ben provided exceptional placement and HR services for our company. He demonstrated remarkable expertise in identifying top talent and seamlessly matching candidates with our specific needs. Ben's professionalism, dedication, and keen understanding of our industry made the entire hiring process efficient and successful. I highly recommend Ben for any organization..."
A culturally fluent partner for Israeli companies building commercial momentum in America.
Bridge Israeli and American business cultures, communication styles, expectations, and commercial realities with greater clarity.
Combine sales strategy, storytelling, business development, and product-market fit analysis for a more connected growth plan.
Align founders and U.S. operators around customers, processes, metrics, and practical commercial priorities for market entry.
Receive support from discovery through execution, with guidance shaped around Israeli companies entering the American market.
Experienced advisors connecting Israeli innovation with American market opportunity.
Chief Executive Officer; Co-Founder; SHRM-CP
Ben Gross is the Chief Executive Officer and co-founder of HaGesher Group, bringing a proven track record as a seasoned headhunter specializing in identifying top-tier global talent for startups. He holds a SHRM Certified Professional (SHRM-CP) credential, reflecting his deep expertise in human resources and talent strategy. Ben focuses on helping Israeli companies successfully hire and go to market in the United States, guiding founders through the complexities of cross-border recruitment. His approach combines rigorous candidate screening with a keen understanding of cultural alignment between Israeli teams and American hires. Based in New York, Ben leverages his network across AI, software, semiconductor, defense, and medical device industries to connect clients with exceptional leadership and go-to-market talent, ensuring every placement supports long-term business growth.
Co-Founder; Go-to-Market Expert
Francesca Gross is a co-founder of HaGesher Group and a visionary go-to-market expert dedicated to helping startups translate their technology into memorable, compelling stories. She specializes in narrative strategy, business development, and product-market fit analysis for Israeli companies entering the American market. Francesca's expertise was recently showcased when she moderated the 'From Pilot to Revenue' panel at Atlanta AI Week, discussing how startups can convert AI pilots into sustainable revenue. She works closely with founders and executives to align growth plans with talent acquisition, operational processes, and measurable metrics. Passionate about bridging cultural and communication gaps between Israeli and American business practices, Francesca is committed to empowering her clients with the strategic insight and storytelling tools needed to succeed in a competitive U.S. market.
A SaaS consultant helps leadership teams make clearer decisions about how to position, sell, and grow a software business. For U.S. market entry, this can include defining the ideal customer profile, refining messaging, shaping a sales approach, evaluating product-market fit, and aligning commercial execution with company goals. HaGesher Group provides this type of go-to-market guidance for Israeli startups and growth-stage companies entering America.
Talk with HaGesher Group about your SaaS sales strategy and market-entry goals.
Ben Gross holds this credential.
HaGesher Group spoke at a 2024 event about recruitment and global expansion.
Francesca Gross moderated the “From Pilot to Revenue” panel in 2026.
Share your SaaS growth goals and connect with HaGesher Group about practical sales strategy support.
You can also send us a quick email at ben@hageshergroup.com.
You can also send us a quick email at ben@hageshergroup.com.