Territory Design
Develop a practical territory structure around market priorities, customer segments, sales responsibilities, and the commercial objectives of your U.S. expansion.
Build a practical sales territory plan for entering the U.S. market with clearer priorities, stronger coverage, and better alignment between commercial goals and available talent. HaGesher Group combines go-to-market advisory with cross-cultural U.S. expansion expertise to help Israeli startups define market focus, structure sales responsibilities, and create a repeatable path toward traction in America.
Advisory services that connect U.S. market structure, customer priorities, sales coverage, and go-to-market execution.
Develop a practical territory structure around market priorities, customer segments, sales responsibilities, and the commercial objectives of your U.S. expansion.
Clarify which customer groups and market opportunities deserve attention first, helping leadership focus sales effort where it can support stronger U.S. traction.
Align territory responsibilities with sales, marketing, client success, and leadership capabilities so teams can execute a coordinated go-to-market plan.
A thoughtful territory plan helps leadership make better decisions about where to focus, how to organize commercial responsibilities, and which capabilities must be developed for U.S. expansion. HaGesher Group brings knowledge of Israeli business culture and American go-to-market expectations to help founders connect territory choices with positioning, sales approach, talent, processes, and measurable commercial goals.
See how strategic advisory and talent support can help Israeli companies prepare for growth in America.
"Exceptional Headhunting Service I had the privilege of working with Ben over 18 months. Ben rapidly and efficiently built our marketing, client success, and sales teams. Beyond headhunting, Ben emerged as a valuable thought partner, providing insights into talent acquisition. I highly recommend Ben. If you seek results and strategic..."
"We worked with Ben and his group recently, and I could not ask for a better partner. Ben was quick and professional, and always available. What most impressed me is the high level of candidates Ben provided, based on the profile we agreed upon at the beginning of the search...."
"Ben is a very dedicated recruiter that spend a good amount of time to understand the customer needs. By analyzing the fine details of the needed candidates he always managed to get a good list of them that usually ends up by hiring one. Highly recommend to work with Ben."
"Ben provided exceptional placement and HR services for our company. He demonstrated remarkable expertise in identifying top talent and seamlessly matching candidates with our specific needs. Ben's professionalism, dedication, and keen understanding of our industry made the entire hiring process efficient and successful. I highly recommend Ben for any organization..."
"Exceptional Headhunting Service I had the privilege of working with Ben over 18 months. Ben rapidly and efficiently built our marketing, client success, and sales teams. Beyond headhunting, Ben emerged as a valuable thought partner, providing insights into talent acquisition. I highly recommend Ben. If you seek results and strategic..."
"We worked with Ben and his group recently, and I could not ask for a better partner. Ben was quick and professional, and always available. What most impressed me is the high level of candidates Ben provided, based on the profile we agreed upon at the beginning of the search...."
"Ben is a very dedicated recruiter that spend a good amount of time to understand the customer needs. By analyzing the fine details of the needed candidates he always managed to get a good list of them that usually ends up by hiring one. Highly recommend to work with Ben."
"Ben provided exceptional placement and HR services for our company. He demonstrated remarkable expertise in identifying top talent and seamlessly matching candidates with our specific needs. Ben's professionalism, dedication, and keen understanding of our industry made the entire hiring process efficient and successful. I highly recommend Ben for any organization..."
"Exceptional Headhunting Service I had the privilege of working with Ben over 18 months. Ben rapidly and efficiently built our marketing, client success, and sales teams. Beyond headhunting, Ben emerged as a valuable thought partner, providing insights into talent acquisition. I highly recommend Ben. If you seek results and strategic..."
"We worked with Ben and his group recently, and I could not ask for a better partner. Ben was quick and professional, and always available. What most impressed me is the high level of candidates Ben provided, based on the profile we agreed upon at the beginning of the search...."
"Ben is a very dedicated recruiter that spend a good amount of time to understand the customer needs. By analyzing the fine details of the needed candidates he always managed to get a good list of them that usually ends up by hiring one. Highly recommend to work with Ben."
"Ben provided exceptional placement and HR services for our company. He demonstrated remarkable expertise in identifying top talent and seamlessly matching candidates with our specific needs. Ben's professionalism, dedication, and keen understanding of our industry made the entire hiring process efficient and successful. I highly recommend Ben for any organization..."
A culturally fluent partner for Israeli companies planning commercial growth in America.
Bridge Israeli and American business cultures, communication styles, expectations, and commercial decision-making.
Connect territory planning with positioning, messaging, sales approach, business development, and broader U.S. market execution.
Plan coverage around the leadership, sales, marketing, and client success talent required for U.S. expansion.
Work with a U.S. expansion partner focused exclusively on helping Israeli companies build traction in America.
Experienced advisors bridging Israeli companies and American commercial opportunities.
Chief Executive Officer; Co-Founder; SHRM-CP
Ben Gross is the Chief Executive Officer and co-founder of HaGesher Group, bringing a proven track record as a seasoned headhunter specializing in identifying top-tier global talent for startups. He holds a SHRM Certified Professional (SHRM-CP) credential, reflecting his deep expertise in human resources and talent strategy. Ben focuses on helping Israeli companies successfully hire and go to market in the United States, guiding founders through the complexities of cross-border recruitment. His approach combines rigorous candidate screening with a keen understanding of cultural alignment between Israeli teams and American hires. Based in New York, Ben leverages his network across AI, software, semiconductor, defense, and medical device industries to connect clients with exceptional leadership and go-to-market talent, ensuring every placement supports long-term business growth.
Co-Founder; Go-to-Market Expert
Francesca Gross is a co-founder of HaGesher Group and a visionary go-to-market expert dedicated to helping startups translate their technology into memorable, compelling stories. She specializes in narrative strategy, business development, and product-market fit analysis for Israeli companies entering the American market. Francesca's expertise was recently showcased when she moderated the 'From Pilot to Revenue' panel at Atlanta AI Week, discussing how startups can convert AI pilots into sustainable revenue. She works closely with founders and executives to align growth plans with talent acquisition, operational processes, and measurable metrics. Passionate about bridging cultural and communication gaps between Israeli and American business practices, Francesca is committed to empowering her clients with the strategic insight and storytelling tools needed to succeed in a competitive U.S. market.
The process begins by clarifying your ideal customer profile, market priorities, positioning, sales approach, and commercial goals. The advisory work then considers how customer segments and sales responsibilities should be organized, what capabilities are available, and where gaps may exist. The result is a practical territory structure connected to your broader U.S. go-to-market plan and execution needs.
Talk with HaGesher Group about your U.S. expansion priorities and commercial structure.
Ben Gross holds SHRM-CP certification.
HaGesher Group spoke at a 2024 event about recruitment and global expansion.
Francesca Gross moderated the “From Pilot to Revenue” panel in 2026.
Share your expansion goals and speak with an advisor about territory planning, go-to-market execution, and talent needs.
You can also send us a quick email at ben@hageshergroup.com.
You can also send us a quick email at ben@hageshergroup.com.