Positioning Strategy
Clarify your ideal customer profile, market opportunity, differentiation, and value proposition so your company is easier to understand and choose in the U.S. market.
Build a clearer, more compelling brand for entering the U.S. market. HaGesher Group helps Israeli startups and growth-stage companies refine positioning, messaging, ideal customer profiles, sales narratives, and go-to-market direction so American customers, partners, and investors understand the value quickly and confidently.
Strategic positioning, messaging, narrative, and go-to-market support for companies building traction in the U.S. market.
Clarify your ideal customer profile, market opportunity, differentiation, and value proposition so your company is easier to understand and choose in the U.S. market.
Shape clear, persuasive messaging for customers, partners, investors, and sales teams, translating complex offerings into stories that resonate with American audiences.
Align positioning, sales approach, commercial execution, talent needs, and measurable growth priorities through a practical U.S. go-to-market strategy.
Entering the U.S. market requires more than translating existing language. HaGesher Group helps Israeli founders and growth teams connect their product, audience, and commercial goals through sharper positioning and messaging. Our culturally fluent perspective bridges Israeli and American business expectations, helping you communicate value clearly, align sales and marketing efforts, and build a practical foundation for U.S. traction.
See how strategic clarity, talent insight, and cultural fluency support companies expanding from Israel into America.
"Exceptional Headhunting Service I had the privilege of working with Ben over 18 months. Ben rapidly and efficiently built our marketing, client success, and sales teams. Beyond headhunting, Ben emerged as a valuable thought partner, providing insights into talent acquisition. I highly recommend Ben. If you seek results and strategic..."
"We worked with Ben and his group recently, and I could not ask for a better partner. Ben was quick and professional, and always available. What most impressed me is the high level of candidates Ben provided, based on the profile we agreed upon at the beginning of the search...."
"Ben is a very dedicated recruiter that spend a good amount of time to understand the customer needs. By analyzing the fine details of the needed candidates he always managed to get a good list of them that usually ends up by hiring one. Highly recommend to work with Ben."
"Ben provided exceptional placement and HR services for our company. He demonstrated remarkable expertise in identifying top talent and seamlessly matching candidates with our specific needs. Ben's professionalism, dedication, and keen understanding of our industry made the entire hiring process efficient and successful. I highly recommend Ben for any organization..."
"Exceptional Headhunting Service I had the privilege of working with Ben over 18 months. Ben rapidly and efficiently built our marketing, client success, and sales teams. Beyond headhunting, Ben emerged as a valuable thought partner, providing insights into talent acquisition. I highly recommend Ben. If you seek results and strategic..."
"We worked with Ben and his group recently, and I could not ask for a better partner. Ben was quick and professional, and always available. What most impressed me is the high level of candidates Ben provided, based on the profile we agreed upon at the beginning of the search...."
"Ben is a very dedicated recruiter that spend a good amount of time to understand the customer needs. By analyzing the fine details of the needed candidates he always managed to get a good list of them that usually ends up by hiring one. Highly recommend to work with Ben."
"Ben provided exceptional placement and HR services for our company. He demonstrated remarkable expertise in identifying top talent and seamlessly matching candidates with our specific needs. Ben's professionalism, dedication, and keen understanding of our industry made the entire hiring process efficient and successful. I highly recommend Ben for any organization..."
"Exceptional Headhunting Service I had the privilege of working with Ben over 18 months. Ben rapidly and efficiently built our marketing, client success, and sales teams. Beyond headhunting, Ben emerged as a valuable thought partner, providing insights into talent acquisition. I highly recommend Ben. If you seek results and strategic..."
"We worked with Ben and his group recently, and I could not ask for a better partner. Ben was quick and professional, and always available. What most impressed me is the high level of candidates Ben provided, based on the profile we agreed upon at the beginning of the search...."
"Ben is a very dedicated recruiter that spend a good amount of time to understand the customer needs. By analyzing the fine details of the needed candidates he always managed to get a good list of them that usually ends up by hiring one. Highly recommend to work with Ben."
"Ben provided exceptional placement and HR services for our company. He demonstrated remarkable expertise in identifying top talent and seamlessly matching candidates with our specific needs. Ben's professionalism, dedication, and keen understanding of our industry made the entire hiring process efficient and successful. I highly recommend Ben for any organization..."
A culturally fluent partner for Israeli companies building commercial momentum in the United States.
Bridge Israeli and American communication styles, expectations, and customer perspectives with greater confidence.
Connect positioning and messaging to practical sales, go-to-market, and business development priorities in the U.S.
Work with advisors who understand the challenges Israeli founders face when establishing an American presence.
Combine narrative strategy, product-market fit analysis, recruitment, and go-to-market support through one partner.
Experienced advisors helping Israeli companies communicate and grow across markets.
Chief Executive Officer; Co-Founder; SHRM-CP
Ben Gross is the Chief Executive Officer and co-founder of HaGesher Group, bringing a proven track record as a seasoned headhunter specializing in identifying top-tier global talent for startups. He holds a SHRM Certified Professional (SHRM-CP) credential, reflecting his deep expertise in human resources and talent strategy. Ben focuses on helping Israeli companies successfully hire and go to market in the United States, guiding founders through the complexities of cross-border recruitment. His approach combines rigorous candidate screening with a keen understanding of cultural alignment between Israeli teams and American hires. Based in New York, Ben leverages his network across AI, software, semiconductor, defense, and medical device industries to connect clients with exceptional leadership and go-to-market talent, ensuring every placement supports long-term business growth.
Co-Founder; Go-to-Market Expert
Francesca Gross is a co-founder of HaGesher Group and a visionary go-to-market expert dedicated to helping startups translate their technology into memorable, compelling stories. She specializes in narrative strategy, business development, and product-market fit analysis for Israeli companies entering the American market. Francesca's expertise was recently showcased when she moderated the 'From Pilot to Revenue' panel at Atlanta AI Week, discussing how startups can convert AI pilots into sustainable revenue. She works closely with founders and executives to align growth plans with talent acquisition, operational processes, and measurable metrics. Passionate about bridging cultural and communication gaps between Israeli and American business practices, Francesca is committed to empowering her clients with the strategic insight and storytelling tools needed to succeed in a competitive U.S. market.
The work can include refining your ideal customer profile, defining differentiation, clarifying your value proposition, developing audience-specific messaging, and aligning the story with your sales and go-to-market approach. HaGesher Group focuses on helping Israeli companies communicate effectively with American customers, partners, investors, and operators while connecting brand strategy to practical commercial execution.
Talk with HaGesher Group about your market-entry goals and messaging needs.
Ben Gross holds SHRM-CP certification.
Spoke about recruitment and global expansion in 2024.
Francesca Gross moderated a panel in 2026.
Share your expansion goals and connect with HaGesher Group about positioning, messaging, and go-to-market support.
You can also send us a quick email at ben@hageshergroup.com.
You can also send us a quick email at ben@hageshergroup.com.