Go-To-Market Strategy
Develop a practical U.S. go-to-market plan covering ideal customer profiles, positioning, messaging, sales approach, and commercial execution for sustainable traction.
Turn ambitious U.S. expansion goals into a focused growth marketing strategy with HaGesher Group. We help Israeli startups and growth-stage companies clarify positioning, understand American buyers, strengthen go-to-market execution, and align marketing with sales and talent plans. With cross-cultural insight spanning Israel and the U.S. market, our advisory approach helps founders build traction with greater confidence.
Strategic support for positioning, market entry, commercial execution, and talent alignment during U.S. expansion.
Develop a practical U.S. go-to-market plan covering ideal customer profiles, positioning, messaging, sales approach, and commercial execution for sustainable traction.
Translate your company’s technology and value into clear, compelling narratives that resonate with American buyers, partners, and stakeholders across the go-to-market journey.
Align growth plans with the sales, marketing, client success, and leadership talent needed to support U.S. commercial execution and long-term expansion.
HaGesher Group helps Israeli startups and growth-stage companies connect marketing strategy with the realities of entering the American market. We bring together positioning, messaging, customer understanding, sales direction, narrative strategy, and talent considerations so leadership teams can move from ambitious goals to coordinated execution. Our culturally fluent perspective helps bridge Israeli and American business expectations while supporting clearer decisions and stronger market traction.
See how strategic clarity, cultural fluency, and aligned execution can support companies entering the American market.
"Exceptional Headhunting Service I had the privilege of working with Ben over 18 months. Ben rapidly and efficiently built our marketing, client success, and sales teams. Beyond headhunting, Ben emerged as a valuable thought partner, providing insights into talent acquisition. I highly recommend Ben. If you seek results and strategic..."
"We worked with Ben and his group recently, and I could not ask for a better partner. Ben was quick and professional, and always available. What most impressed me is the high level of candidates Ben provided, based on the profile we agreed upon at the beginning of the search...."
"Ben is a very dedicated recruiter that spend a good amount of time to understand the customer needs. By analyzing the fine details of the needed candidates he always managed to get a good list of them that usually ends up by hiring one. Highly recommend to work with Ben."
"Ben provided exceptional placement and HR services for our company. He demonstrated remarkable expertise in identifying top talent and seamlessly matching candidates with our specific needs. Ben's professionalism, dedication, and keen understanding of our industry made the entire hiring process efficient and successful. I highly recommend Ben for any organization..."
"Exceptional Headhunting Service I had the privilege of working with Ben over 18 months. Ben rapidly and efficiently built our marketing, client success, and sales teams. Beyond headhunting, Ben emerged as a valuable thought partner, providing insights into talent acquisition. I highly recommend Ben. If you seek results and strategic..."
"We worked with Ben and his group recently, and I could not ask for a better partner. Ben was quick and professional, and always available. What most impressed me is the high level of candidates Ben provided, based on the profile we agreed upon at the beginning of the search...."
"Ben is a very dedicated recruiter that spend a good amount of time to understand the customer needs. By analyzing the fine details of the needed candidates he always managed to get a good list of them that usually ends up by hiring one. Highly recommend to work with Ben."
"Ben provided exceptional placement and HR services for our company. He demonstrated remarkable expertise in identifying top talent and seamlessly matching candidates with our specific needs. Ben's professionalism, dedication, and keen understanding of our industry made the entire hiring process efficient and successful. I highly recommend Ben for any organization..."
"Exceptional Headhunting Service I had the privilege of working with Ben over 18 months. Ben rapidly and efficiently built our marketing, client success, and sales teams. Beyond headhunting, Ben emerged as a valuable thought partner, providing insights into talent acquisition. I highly recommend Ben. If you seek results and strategic..."
"We worked with Ben and his group recently, and I could not ask for a better partner. Ben was quick and professional, and always available. What most impressed me is the high level of candidates Ben provided, based on the profile we agreed upon at the beginning of the search...."
"Ben is a very dedicated recruiter that spend a good amount of time to understand the customer needs. By analyzing the fine details of the needed candidates he always managed to get a good list of them that usually ends up by hiring one. Highly recommend to work with Ben."
"Ben provided exceptional placement and HR services for our company. He demonstrated remarkable expertise in identifying top talent and seamlessly matching candidates with our specific needs. Ben's professionalism, dedication, and keen understanding of our industry made the entire hiring process efficient and successful. I highly recommend Ben for any organization..."
A culturally fluent partner for Israeli companies building growth in America.
Bridge Israeli and American business cultures, communication styles, expectations, and customer needs more effectively.
Connect marketing, go-to-market execution, talent, processes, and metrics within one expansion-focused advisory relationship.
Support Israeli startups and growth-stage companies navigating the practical challenges of entering and scaling in America.
Turn ambitious U.S. expansion goals into clearer positioning, commercial priorities, and actionable growth direction.
Experienced advisors connecting Israeli companies with U.S. growth opportunities.
Chief Executive Officer; Co-Founder; SHRM-CP
Ben Gross is the Chief Executive Officer and co-founder of HaGesher Group, bringing a proven track record as a seasoned headhunter specializing in identifying top-tier global talent for startups. He holds a SHRM Certified Professional (SHRM-CP) credential, reflecting his deep expertise in human resources and talent strategy. Ben focuses on helping Israeli companies successfully hire and go to market in the United States, guiding founders through the complexities of cross-border recruitment. His approach combines rigorous candidate screening with a keen understanding of cultural alignment between Israeli teams and American hires. Based in New York, Ben leverages his network across AI, software, semiconductor, defense, and medical device industries to connect clients with exceptional leadership and go-to-market talent, ensuring every placement supports long-term business growth.
Co-Founder; Go-to-Market Expert
Francesca Gross is a co-founder of HaGesher Group and a visionary go-to-market expert dedicated to helping startups translate their technology into memorable, compelling stories. She specializes in narrative strategy, business development, and product-market fit analysis for Israeli companies entering the American market. Francesca's expertise was recently showcased when she moderated the 'From Pilot to Revenue' panel at Atlanta AI Week, discussing how startups can convert AI pilots into sustainable revenue. She works closely with founders and executives to align growth plans with talent acquisition, operational processes, and measurable metrics. Passionate about bridging cultural and communication gaps between Israeli and American business practices, Francesca is committed to empowering her clients with the strategic insight and storytelling tools needed to succeed in a competitive U.S. market.
A growth marketing consultant helps a company identify and prioritize opportunities for sustainable customer and revenue growth. The work can include analyzing ideal customer profiles, refining positioning and messaging, shaping market strategy, improving sales direction, and aligning commercial execution with company goals. For U.S. expansion, the consultant also helps leadership teams adapt their approach to American buyers and bridge cross-cultural expectations.
Speak with HaGesher Group about your expansion goals and next strategic priorities.
Ben Gross holds SHRM-CP certification.
Spoke at a Pitango event about recruitment and global expansion in 2024.
Francesca Gross moderated the “From Pilot to Revenue” panel in 2026.
Share your goals with HaGesher Group and start a focused conversation about growth marketing strategy, market entry, and commercial execution.
You can also send us a quick email at ben@hageshergroup.com.
You can also send us a quick email at ben@hageshergroup.com.