US Go-To-Market Strategy
Develop a practical US market entry plan covering ideal customer profiles, positioning, messaging, sales approach, and commercial execution for sustainable traction.
Build a practical channel sales strategy for entering the US market with greater clarity and confidence. HaGesher Group helps Israeli startups and growth-stage companies define partner priorities, sharpen positioning, align sales and go-to-market plans, and connect commercial strategy with the talent needed to execute effectively across American business environments.
Practical channel, go-to-market, and talent strategies help Israeli companies build a stronger US commercial foundation.
Develop a practical US market entry plan covering ideal customer profiles, positioning, messaging, sales approach, and commercial execution for sustainable traction.
Clarify channel priorities, partner profiles, engagement models, and sales responsibilities so your company can pursue indirect growth with greater focus.
Identify and place US-based sales, marketing, client success, and leadership talent aligned with your company’s goals, culture, and expansion plans.
Entering the US through channels requires more than finding potential partners. HaGesher Group helps Israeli companies connect market strategy, positioning, sales execution, and talent planning into a coherent commercial motion. With knowledge of Israeli business culture and US hiring needs, the team helps founders reduce avoidable risk, communicate their value clearly, and build the foundations for repeatable growth in the American market.
Explore how strategic advice, talent insight, and cultural fluency support stronger US market entry decisions.
"Exceptional Headhunting Service I had the privilege of working with Ben over 18 months. Ben rapidly and efficiently built our marketing, client success, and sales teams. Beyond headhunting, Ben emerged as a valuable thought partner, providing insights into talent acquisition. I highly recommend Ben. If you seek results and strategic..."
"We worked with Ben and his group recently, and I could not ask for a better partner. Ben was quick and professional, and always available. What most impressed me is the high level of candidates Ben provided, based on the profile we agreed upon at the beginning of the search...."
"Ben is a very dedicated recruiter that spend a good amount of time to understand the customer needs. By analyzing the fine details of the needed candidates he always managed to get a good list of them that usually ends up by hiring one. Highly recommend to work with Ben."
"Ben provided exceptional placement and HR services for our company. He demonstrated remarkable expertise in identifying top talent and seamlessly matching candidates with our specific needs. Ben's professionalism, dedication, and keen understanding of our industry made the entire hiring process efficient and successful. I highly recommend Ben for any organization..."
"Exceptional Headhunting Service I had the privilege of working with Ben over 18 months. Ben rapidly and efficiently built our marketing, client success, and sales teams. Beyond headhunting, Ben emerged as a valuable thought partner, providing insights into talent acquisition. I highly recommend Ben. If you seek results and strategic..."
"We worked with Ben and his group recently, and I could not ask for a better partner. Ben was quick and professional, and always available. What most impressed me is the high level of candidates Ben provided, based on the profile we agreed upon at the beginning of the search...."
"Ben is a very dedicated recruiter that spend a good amount of time to understand the customer needs. By analyzing the fine details of the needed candidates he always managed to get a good list of them that usually ends up by hiring one. Highly recommend to work with Ben."
"Ben provided exceptional placement and HR services for our company. He demonstrated remarkable expertise in identifying top talent and seamlessly matching candidates with our specific needs. Ben's professionalism, dedication, and keen understanding of our industry made the entire hiring process efficient and successful. I highly recommend Ben for any organization..."
"Exceptional Headhunting Service I had the privilege of working with Ben over 18 months. Ben rapidly and efficiently built our marketing, client success, and sales teams. Beyond headhunting, Ben emerged as a valuable thought partner, providing insights into talent acquisition. I highly recommend Ben. If you seek results and strategic..."
"We worked with Ben and his group recently, and I could not ask for a better partner. Ben was quick and professional, and always available. What most impressed me is the high level of candidates Ben provided, based on the profile we agreed upon at the beginning of the search...."
"Ben is a very dedicated recruiter that spend a good amount of time to understand the customer needs. By analyzing the fine details of the needed candidates he always managed to get a good list of them that usually ends up by hiring one. Highly recommend to work with Ben."
"Ben provided exceptional placement and HR services for our company. He demonstrated remarkable expertise in identifying top talent and seamlessly matching candidates with our specific needs. Ben's professionalism, dedication, and keen understanding of our industry made the entire hiring process efficient and successful. I highly recommend Ben for any organization..."
Strategic guidance and cross-border insight for companies building their US commercial presence.
Bridge Israeli and American business cultures, communication styles, expectations, and commercial priorities with greater confidence.
Connect channel strategy with recruitment, storytelling, business development, and product-market fit analysis in one partnership.
Access expertise in US-based go-to-market talent and leadership roles that support channel execution and commercial growth.
Turn ambitious expansion goals into clear plans for positioning, sales approach, processes, and measurable commercial execution.
Cross-border advisors helping Israeli companies build and grow in America.
Chief Executive Officer; Co-Founder; SHRM-CP
Ben Gross is the Chief Executive Officer and co-founder of HaGesher Group, bringing a proven track record as a seasoned headhunter specializing in identifying top-tier global talent for startups. He holds a SHRM Certified Professional (SHRM-CP) credential, reflecting his deep expertise in human resources and talent strategy. Ben focuses on helping Israeli companies successfully hire and go to market in the United States, guiding founders through the complexities of cross-border recruitment. His approach combines rigorous candidate screening with a keen understanding of cultural alignment between Israeli teams and American hires. Based in New York, Ben leverages his network across AI, software, semiconductor, defense, and medical device industries to connect clients with exceptional leadership and go-to-market talent, ensuring every placement supports long-term business growth.
Co-Founder; Go-to-Market Expert
Francesca Gross is a co-founder of HaGesher Group and a visionary go-to-market expert dedicated to helping startups translate their technology into memorable, compelling stories. She specializes in narrative strategy, business development, and product-market fit analysis for Israeli companies entering the American market. Francesca's expertise was recently showcased when she moderated the 'From Pilot to Revenue' panel at Atlanta AI Week, discussing how startups can convert AI pilots into sustainable revenue. She works closely with founders and executives to align growth plans with talent acquisition, operational processes, and measurable metrics. Passionate about bridging cultural and communication gaps between Israeli and American business practices, Francesca is committed to empowering her clients with the strategic insight and storytelling tools needed to succeed in a competitive U.S. market.
A channel sales representative develops revenue through external partners rather than relying only on direct selling. Typical responsibilities can include identifying suitable partners, explaining the company’s value proposition, supporting partner enablement, coordinating opportunities, and maintaining productive commercial relationships. The exact role depends on the channel model, target customers, and responsibilities your company assigns across internal sales and partner teams.
Talk with HaGesher Group about your US expansion priorities.
Ben Gross holds SHRM-CP.
HaGesher Group participated in a 2024 event about recruitment and global expansion.
Francesca Gross moderated the “From Pilot to Revenue” panel in 2026.
Share your expansion goals and receive a focused conversation about channel sales, go-to-market planning, and commercial talent.
You can also send us a quick email at ben@hageshergroup.com.
You can also send us a quick email at ben@hageshergroup.com.