Go-To-Market Strategy
Build a practical plan for entering, establishing, or scaling in the U.S. market, with attention to ideal customers, positioning, messaging, and commercial execution.
Turn ambitious expansion plans into a practical U.S. sales strategy with HaGesher Group. We help Israeli startups and growth-stage companies clarify their ideal customer profile, sharpen positioning and messaging, build a focused sales approach, and strengthen commercial execution. With cultural fluency across Israeli and American business environments, we help leaders pursue traction with greater clarity and confidence.
Practical U.S. market entry and growth support spanning go-to-market strategy, positioning, sales execution, and commercial team development.
Build a practical plan for entering, establishing, or scaling in the U.S. market, with attention to ideal customers, positioning, messaging, and commercial execution.
Clarify how your company should sell in America by aligning customer needs, market strategy, messaging, and sales priorities into a focused commercial approach.
Develop the sales, marketing, and client success capabilities needed to support growth, including guidance on leadership roles and strategically aligned talent.
HaGesher Group helps Israeli startups and growth-stage companies translate ambitious expansion goals into clear commercial direction. We connect ideal customer profiling, positioning, messaging, sales approach, and execution so leadership teams can make better-informed decisions about entering and growing in the American market. Our culturally fluent perspective helps bridge Israeli and U.S. business expectations while keeping the strategy practical and aligned with talent, processes, and metrics.
See how strategic recruitment and go-to-market support can help companies pursue stronger U.S. market traction.
"Exceptional Headhunting Service I had the privilege of working with Ben over 18 months. Ben rapidly and efficiently built our marketing, client success, and sales teams. Beyond headhunting, Ben emerged as a valuable thought partner, providing insights into talent acquisition. I highly recommend Ben. If you seek results and strategic..."
"We worked with Ben and his group recently, and I could not ask for a better partner. Ben was quick and professional, and always available. What most impressed me is the high level of candidates Ben provided, based on the profile we agreed upon at the beginning of the search...."
"Ben is a very dedicated recruiter that spend a good amount of time to understand the customer needs. By analyzing the fine details of the needed candidates he always managed to get a good list of them that usually ends up by hiring one. Highly recommend to work with Ben."
"Ben provided exceptional placement and HR services for our company. He demonstrated remarkable expertise in identifying top talent and seamlessly matching candidates with our specific needs. Ben's professionalism, dedication, and keen understanding of our industry made the entire hiring process efficient and successful. I highly recommend Ben for any organization..."
"Exceptional Headhunting Service I had the privilege of working with Ben over 18 months. Ben rapidly and efficiently built our marketing, client success, and sales teams. Beyond headhunting, Ben emerged as a valuable thought partner, providing insights into talent acquisition. I highly recommend Ben. If you seek results and strategic..."
"We worked with Ben and his group recently, and I could not ask for a better partner. Ben was quick and professional, and always available. What most impressed me is the high level of candidates Ben provided, based on the profile we agreed upon at the beginning of the search...."
"Ben is a very dedicated recruiter that spend a good amount of time to understand the customer needs. By analyzing the fine details of the needed candidates he always managed to get a good list of them that usually ends up by hiring one. Highly recommend to work with Ben."
"Ben provided exceptional placement and HR services for our company. He demonstrated remarkable expertise in identifying top talent and seamlessly matching candidates with our specific needs. Ben's professionalism, dedication, and keen understanding of our industry made the entire hiring process efficient and successful. I highly recommend Ben for any organization..."
"Exceptional Headhunting Service I had the privilege of working with Ben over 18 months. Ben rapidly and efficiently built our marketing, client success, and sales teams. Beyond headhunting, Ben emerged as a valuable thought partner, providing insights into talent acquisition. I highly recommend Ben. If you seek results and strategic..."
"We worked with Ben and his group recently, and I could not ask for a better partner. Ben was quick and professional, and always available. What most impressed me is the high level of candidates Ben provided, based on the profile we agreed upon at the beginning of the search...."
"Ben is a very dedicated recruiter that spend a good amount of time to understand the customer needs. By analyzing the fine details of the needed candidates he always managed to get a good list of them that usually ends up by hiring one. Highly recommend to work with Ben."
"Ben provided exceptional placement and HR services for our company. He demonstrated remarkable expertise in identifying top talent and seamlessly matching candidates with our specific needs. Ben's professionalism, dedication, and keen understanding of our industry made the entire hiring process efficient and successful. I highly recommend Ben for any organization..."
A culturally fluent partner for Israeli companies navigating U.S. expansion and commercial growth.
Bridge Israeli and American business cultures, communication styles, expectations, and time zones with greater confidence.
Align growth plans with talent, processes, metrics, customer needs, and practical U.S. commercial execution.
Access knowledge spanning AI, software, semiconductor, defense, medical devices, and broader go-to-market functions.
Combine sales strategy with recruitment, executive search, storytelling, coaching, advisory, and product-market fit analysis.
Experienced advisors helping Israeli companies hire and grow in America.
Chief Executive Officer; Co-Founder; SHRM-CP
Ben Gross is the Chief Executive Officer and co-founder of HaGesher Group, bringing a proven track record as a seasoned headhunter specializing in identifying top-tier global talent for startups. He holds a SHRM Certified Professional (SHRM-CP) credential, reflecting his deep expertise in human resources and talent strategy. Ben focuses on helping Israeli companies successfully hire and go to market in the United States, guiding founders through the complexities of cross-border recruitment. His approach combines rigorous candidate screening with a keen understanding of cultural alignment between Israeli teams and American hires. Based in New York, Ben leverages his network across AI, software, semiconductor, defense, and medical device industries to connect clients with exceptional leadership and go-to-market talent, ensuring every placement supports long-term business growth.
Co-Founder; Go-to-Market Expert
Francesca Gross is a co-founder of HaGesher Group and a visionary go-to-market expert dedicated to helping startups translate their technology into memorable, compelling stories. She specializes in narrative strategy, business development, and product-market fit analysis for Israeli companies entering the American market. Francesca's expertise was recently showcased when she moderated the 'From Pilot to Revenue' panel at Atlanta AI Week, discussing how startups can convert AI pilots into sustainable revenue. She works closely with founders and executives to align growth plans with talent acquisition, operational processes, and measurable metrics. Passionate about bridging cultural and communication gaps between Israeli and American business practices, Francesca is committed to empowering her clients with the strategic insight and storytelling tools needed to succeed in a competitive U.S. market.
A sales consultant evaluates and improves how a company approaches customers, communicates its value, and executes its commercial strategy. For companies entering the U.S. market, this can include clarifying the ideal customer profile, refining positioning and messaging, shaping the sales approach, and aligning growth plans with talent, processes, and metrics. The goal is a clearer, more practical path to commercial traction.
Talk with HaGesher Group about your market entry or sales strategy.
HaGesher Group supports Israeli companies pursuing U.S. market entry and growth across connected business locations.
United States
Primary Market
New York and Miami
Company Presence
Tel Aviv and Israel
Cross-Border Hub
Connect with a cross-border strategy partner for your next growth phase.
Credential held by Ben Gross.
Spoke at a Pitango event about recruitment and global expansion in 2024.
Francesca Gross moderated the “From Pilot to Revenue” panel in 2026.
Share your market entry or growth objectives and discuss how HaGesher Group can support your next step.
You can also send us a quick email at ben@hageshergroup.com.
You can also send us a quick email at ben@hageshergroup.com.